Wednesday, May 17, 2017


I haven't watched 10 seconds worth of the NBA this season and couldn't tell you who made
the all-star team or led the league in scoring. However, I know who LaVar Ball is and that's
part of his genius right there. I realize he's not a part of the NBA now, but his son, Lonzo,
will be a big piece of it in the very near future.

As for Big Daddy Ball, he's a total buffoon----at first glance. He's also brash, cocky,
condescending, and annoying--but nobody can  ever use the word dumb when describing
him. Big Daddy Ball is getting what so many of us in this self-absorbed, selfie-obsessed world
we live in want:  attention.

And a lot of it.

Big Daddy Ball doesn't need to incessantly post pictures of himself all over social media to get
the almighty 'like' or attention. That's child's play. All Big Daddy Ball has to do is say something
outrageous and he generates headlines from coast-to-coast.

"Lorenzo is better than Steph Curry," Big Daddy Ball once said. Next thing you know, every
sports talk radio station and network in the country is ripping him. BUT, they are talking about
him, aren't they? He's getting all the attention.

Big Daddy Ball has a gift for playing the media and he's wrapping all of them up with a pretty
little bow. Whatever he says, they report on it. And every producer in the country doesn't want
to get beat on a story, so they line Big Daddy Ball up for an appearance.

Love him or hate him, Big Daddy Ball makes for great television and can move the needle.
That's the name of the game in broadcasting, isn't it?

Earlier this month, Big Daddy Ball announced he was in charge of producing a new line of
basketball shoes for Lonzo, who has yet to be drafted. let alone play in the NBA. The price
of the new shoe? Try $495.  And the Internet blew up and every news and sports outlet was
talking about it. And Big Daddy Ball was laughing.

Sure, it may be sticker shock, but it was another brilliant move by Big Daddy Ball. If he
put the price at $250, nobody would've blinked, much less paid attention. By making the
price so outrageous, Big Daddy Ball, got millions of dollars in free publicity. The media
was going nuts, screaming at the top of their lungs in outrage and disbelief, while spewing
a tank full of venom his way.

Big Daddy Ball had to be laughing---again.

Living in Los Angeles, I reckon Big Daddy Ball has seen the act of the Kardashians
and heard about the millions upon millions of dollars they are making without having
a shred of discernible talent. Every time they post a selfie, it goes viral. Any time one
of them falls off a bike or colors their hair, it blows up the Internet and all the entertainment
shows are talking about it.

Big Daddy Ball must have said to himself, "Good, lord, that family has absolutely no talent
and they are filthy rich. Imagine what I could do with three kids who are going to be lottery
picks in the NBA?".


I reckon Big Daddy Ball also studied the act of Stephen A. Smith. The guy can't speak,
can't write, or say anything good about anyone. He saw a market that needed a controversial
figure, one who screams, shouts and disses everybody on the planet, who just happens to make
$3.5 million-a-year at ESPN. The screamer has no talent. None. But his act gets attention
and those who get most of it these days, get most of the big-time contracts.

Before announcing the new line of shoes for his son, Lonzo, Big Daddy Ball, proclaimed
the kid's shoe deal with one of the big three (Nike, Addidas, Under Armour) should be
worth one billion dollars. Outrageous, right? Well, once again the media tripped all over
themselves talking about it or by trying to land the big interview with Big Daddy Ball.

Yep, broke the Internet again. Then, after the Los Angeles Lakers secured the second pick
in the NBA Draft, Big Daddy Ball set the price at $3 billion. Of course, the media and
general sporting public went crazy again.

And Big Daddy Ball just keeps laughing because he knows he has the media eating out
of his hand. He knows how desperate they are for juicy, controversial content. The other
stuff doesn't sell or draw much interest.

You think the big companies are going to stay away from Lonzo Ball just because of his
Big Daddy's mouth? Even if they are, 150 others will show up at his door to show him the

Imagine if the kid goes second to the hometown Lakers in the NBA Draft? The second-highest
television market in the country? In Hollywood's backyard?

Cha-ching. Times a thousand.

I've heard many say that Big Daddy Ball is making things tough on his kid. That's comical.
By making all these outlandish comments and appearing on sports networks around the country,
he's taking all the pressure off the kid and placing it entirely on himself.

That is brilliant.

Don't hate on LaVar Ball. He read the market and is taking full advantage of it. That's
pretty much the American Way these days, isn't it?  He knows he's playing with a stacked deck.
Don't get mad because he's ruling the "look at me" table and about to help Lonzo cash in.

By the way, have you seen many interviews with the kid, like ever? Nope, the media is
so obsessed with Big Daddy Ball that they are pretty much leaving him alone.


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