On Saturday, Michigan and Michigan State went down the runway
to show off their "throwback" uniforms, which to most of the clear
thinking people who aren't Occupying Wall Street, Rome, Boston,
or some other place on the map that is playing copycat and doing
what has become the new craze around the globe, were more like
"throw up" uniforms. They are uniforms so ugly they can cause
your stomach to churn, your mind to race, and your mouth go "WTF?"
This ugly uniform craze might just cause an Occupy Nike, Occupy
Under Armour, and Occupy Adidas in Oregon, Marlyand, and
Germany to protest the making of these ridiculous outfits. It seems
like Nike, Under Armour, and Adidas are trying to outdo the other,
trying to create the most buzz on social media networks, sports
talk radio, and "Pardon the Interruption." I get it. I really get it.
We are living in a day and age dominated by Twitter, Facebook,
and everything else on the Internet. This is free advertising for
the likes of Nike, Under Armour, and Adidas. Even bad criticism
of their uniform designs is good for them. It get drives the number
of hits, as well as sales. I get it.
We saw this with the University of Maryland when they debuted
their new uniforms during the first week of the college football season
when they played Miami on national television. Those uniforms
produced by Maryland grad and Under Armour founder, Kevin
Plank were hideous. But that didn't matter, they had EVERYBODY
talking and in every article, talk show, and sports program, ugly
was followed by Under Armour. Same thing happened when Georgia
unveiled its Nike Combat uniforms in their opening game against
Boise State. Those uniforms had Heschel Walker changing personalities
Is there really anybody at Under Armour, Nike, and Adidas, who
says, "Wow, these uniforms are really nice. Or classic. Or cool?"
If they do, then they got their jobs by winning some kind of lottery.
Or they just own it, like Phil Knight at Nike and Kevin Plank at
Under Armour do.
What is most surprising it that the schools with incredible tradition
like Notre Dame, Michigan, Georgia, and Michigan State are falling
into this trap of "you gotta be hip and cool" or the recruits won't
come, the boosters won't line your pockets, and the fans won't
purchase the merchandise. The New York Yankees haven't let
these apparel companies mess with tradition. Neither have the
Montreal Canadiens. They just leave well enough alone, can't
these college football programs do the same thing?