Thursday, September 15, 2011

GETTING ALL LUBED UP, THE TOM BRADY WAY.

Unlike the ego-driven and attention addicted local anchors
and reporters who use Facebook to create their own "Public Figure"
pages, Tom Brady is a figure whom most of the public is interested in.
They care about what the Patriots QB says, thinks, and even wears
when he's not on the football field. The reigning NFL MVP has been
deified in New England for his athletic talent and admired by millions
of woman across the country because of his matinee-idol good looks.


Despite being under the most powerful of microscopes, where every
move he makes is publicized and scrutinized, Brady, like Derek Jeter,
has managed to stay away from controversy. He's been good at saying
the right thing and being politically correct. Oh, sure, he took some
heat for leaving a pregnant girlfriend for a supermodel, but a good
majority of people gave him a pass because he is, well, Tom Brady.

On Wednesday, Brady, who is a smart, well-spoken, and thoughtful
person, made a few comments that sparked a little fire around the country.
He urged Patriots fans to start drinking early at Sunday's game
and "get all lubed up."  Of course, Brady was joking around.
Fans in Boston love their booze as much as football and Brady
was just playing up to them. But we live and work in a society where
the critics are just waiting to pounce (See Tedy Bruschi on Ochocinco)
and pounce on perfection (Brady).  See a lot of my columns. People
always take shots at those who are on top, don't they? Brady's comments
became magnified because of the recent alcohol-induced slugfests
that occurred in the stands in San Francisco and Baltimore. The
NFL is very sensitive about alcohol  over-consumption. To hear
the best player in the game promote the use of it, certainly must've
made Roger Goodell and a  lot of other executives around the league
cringe.


But they won't say peep to Brady or levy any kind of fine. That's
because the NFL gets paid millions by the beer makers to be
a league sponsor. Every Sunday, they jam Budweiser, Bud Light
and Coors down our throats with all those commercials. I can't
wait to see the new editions of those Coors commercials where
the NFL coaches are talking to the party guys in the booth who are
tapping kegs of beer.


Oh, sure at the end of them they say, "Please drink responsibly".
But but they're also saying, "However, please buy often and buy
a lot." The beer companies aren't spending all that money on
marketing and making commercials for people to buy beer one
can at a time. It's all hypocrisy. So don't make a big deal
about Brady's comments. If you do, also make sure to pick
up a life while you're at it.

A lot of people would love to be Tom Brady. He's tall, good-looking,
rich, powerful, a future Hall of Famer, and has a supermodel on his
arm. But it's not always easy being Brady. A month ago, a blog in
Boston published photos of Brady's naked son and made some
cross-the-line comments about him. But I guess, that all comes with
the territory, when you're a rock-star, Super Bowl thrice-winning QB.
Here's an example of one of the things Brady has to deal with because
he's Tom Brady.


But really, Brady's comments couldn't have been that bad. After all,
Tedy Bruschi didn't rant and go off about them and urge the Patriots QB
to shut up and get back his head back into the playbook. This too shall pass.

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