Maybe we should just blame all of this on Brent Musburger. After all,
it was the iconic sportscaster who really "discovered" Jenn Sterger
back in 2005. During a broadcast of a Miami-Florida State game,
the cameras cut to the crowd, and there in the front row, was a scantily
clad and surgically-enchanced beauty, with an Ultra-bright smile,
comfortably illuminating her face. She seemed perfectly positioned,
and incredibly poised, as if a television god had put her in just the right
The red light went on, but it might as well have been green. It was
go-time for Sterger, and a chance for those around the country to
witness what most in Tallahassee had already seen. The moment was
ripe for Musburger to channel his inner Keith Jackson and give us a
big, "Whooooooooooa Nellie!", signifying his shameful surprise of
uncovering a jaw-dropping beauty that appeared to be so pure and clean.
But instead, he proclaimed that "1,500 red-blooded Americans just applied
to Florida State." Those nine words put Sterger on the map. Like a teenager
gushing about being asked out on her first date, Sterger was visibly excited
on "Good Morning America", telling George Stephanopolous, how she
bottled up that Musberger moment, and decided to "just run with it,"
acting like she wasn't worried about the expiration date, somehow knowing
it'd be awhile before her sudden fame would just peter out.
Boy, did she ever run with it. It was the Great American race
for unquestionable fame and a small fortune. Sterger constructed
her own web site with no shirts and plenty of skin. Maxim and Playboy came
calling, and the clothes easily came off. A blog here, a blog there,
the Internet flooded with Sterger and her long-flowing hair.
In less time than it took Deion Sanders to run the 100-yard dash, Sterger
turned into a PR machine, much like the one Sanders built when he was
in his prime at Florida State. Like Sanders, the FSU cowgirl had
mastered the art of self-promotion, where every picture and conversation
had to involve me, me, and more me. Tallahassee was not big enough
to handle her ego and ambition, and it was more than obvious, it
was time for her to flee.
New York City is where the real action is, the concrete jungle where
dreams are made of, and the place to cash it all in. So with dollar signs
in her eyes, Sterger parlayed her 15 seconds of fame into much, much
more. She hired an agent, who pitched her vital stats and suggestive,
staged photos to the NewYork Jets. Gang Green gave her a shot as a
stadium"hostess", which is akin to being hired in football operations as a
quality-control assistant. Huh? Exactly. I don't understand what those
jobs entail, either.
On "GMA", Sterger described walking through the tunnel before a game
as, "electric and spine-tingling," forgetting for a moment that she wasn't
actually being paid to dress up in a barbie-sized half-shirt, to be part
of the big man's game.
But this was all part of Sterger's game, and that stint in the Meadowlands
was just a whistle stop for a model/actress, who wanted to board the
express to stardom. Sterger received a call from Versus, to go from
sideline, to player on a show called, "The Daily Line." However,
she left the Jets with plenty of ammunition, and tucked it away deep
in her back pocket, waiting to use it at the most opportune time.
Sterger now had a spot, albeit a small one, on the national stage. Despite
a flyweight resume and a reel whose only highlight was Musburger's
national proclamation that she was a piping-hot babe, Sterger made
a significant step in her quest to reach Erin Andrews-type fame. But
the buxom-bombshell wasn't satisfied just yet, so she morphed into
Veruca Salt, the petulant child in "Willie Wonka", who wanted everything
she could get. And she wanted it NOW!
So she reached into her back pocket, picking out the Ace, then
carefully placing it in, what had become a pretty stacked deck.
When she was with the Jets, you know the story by now, Sterger received
some pretty racy pics, voicemails, and texts from a 40-year old
man, with a gray beard and brow.
With #4 on the other end, Sterger had a great number and all the
ammo she needed to cash in her golden ticket. Yes, Brett Favre was
at fault for his reckless and juvenile behavior, and he was partly
a clown, but this appeared more about Sterger's addiction to attention,
and the almighty dollar. She didn't care if she brought the Hall of Fame
Why else would anyone save all those messages from Favre for almost
two years, if you didn't have a grandiose plan, and one big agenda? If she
was so freaked out by them, why didn't she just put them in the trash.
forever lost in cyberspace. But no, she had to use them to try to get some
cash. And really, Jenn, if you never wanted anyone to see them, how
did they suddenly show up for the world to see, on a site called Deadspin?
During the season, it became the story that just wouldn't go away. Sterger,
now an expert in high-mileage, told everybody she was trying to stay
above the fray. But when you're dealing with a steamroller like the NFL,
you must play your cards right, or it is you that will dearly pay. And it
was ultimately Sterger who did get burned.
Roger Goodell and the NFL waited her out, knowing that the truth
and her real colors would be exposed. There was no big check to
make it all disappear. She lost her job with Versus because of dismal
ratings, and she was suddenly free-falling in her paper-thin career.
So the PR machine is fired up again, with Sterger on the circuit
trying to convince everyone she's "ridiculous, funny, and sarcastic."
We can see all the rest. She claims she doesn't like attention, yet Sterger's
giving the "exclusive's", trying to rebuild her image, while hoping an
invitation for an audition, will suddenly appear.
Sterger outsmarted herself and overplayed what had been a great hand.
She went pretty far, despite having done very little. Sterger tried
to stare down the NFL and drop hints of a lawsuit. But in the end, she
was just that FSU cowgirl, who was tapped on the shoulder by fate's
fickle finger, and became her own little star. She was thrust into sudden
fame, that she clearly wasn't ready to handle.
Sterger adamantly denies she is a gold-digger, but it's crystal clear she
is digging for more attention. Since striking that "look at me" pose at
Florida State, Sterger has always known exactly where the cameras
and media power brokers are. The ones who can turn a small town girl
into a mega-star
When the red light went on at "GMA" it was go-time again for Sterger,
time to be like Veruca Salt, trying to get everything she could get.
Oh, she will resuscitate her career, all one has to do is look at Steve Phillips
and Marv Albert to know that, no matter how you screw up, the fat lady